Somaca issued the following announcement on Aug. 24.
Thirty years of stylistic and technological developments, thirty years of trying to best meet the needs of an active clientele, thirty years of slices of life. Today, who does not know Clio? Better, almost everyone has a story, near or far, with the one that has accompanied small and large journeys for three decades.
Since its first appearance in 1990, Clio has become the Renault Group's bestseller around the world with more than 15 million units sold. The one that has most often been the favorite car of the French has even risen, since 2013, to the rank of leader of the B segment in Europe. But beyond the commercial performance, Clio symbolizes above all a human adventure, as much within Renault as outside.
Over the years, Renault has managed to retain the DNA that made the success of its city car star to offer today a fifth generation more Clio than ever. Always more modern, more athletic, Clio V takes the strengths of the four previous generations who built the saga:
From the first Clio, it has “everything of a great”. Like it, Clio V has borrowed technologies that appeared on higher segment vehicles.
From Clio II, it has taken over the very high standards of habitability and comfort.
Like Clio III, it has changed dimension in terms of perceived quality.
From Clio IV, it inherited a strong design, which inspired the entire recent Renault range.
The current Clio V continues its tradition of perfectly safe vehicles adapted to the times and proves it with its 5 EuroNCAP stars.
Today, Clio goes even further and writes a new page in its history by offering innovative E-TECH Hybrid technology. It electrifies everyday life and adapts to the mobility needs of the greatest number thanks to its recognized versatility.
On the occasion of this anniversary, Renault's digital team has set up an operation called #CLIOGENERATION. The principle is simple: almost everyone has a story with Clio. During the month of August, Groupe Renault's social networks vibrated to the rhythm of Clio: archive photos and videos, insider interviews and, above all, lots of great Clio stories shared by our community. Slices of life that you can find on Instagram, Facebook and Twitter.
Since August 23, Renault has launched the advertising campaign “The next chapter of a great story”. Clio has crossed the generations, this new European campaign produced by Publicis tells the story of a mother and her son who evolve together with Clio, from the first generation to the very last Clio E-TECH Plug-In.
Find the Clio saga , the test of Clio V E-TECH Hybrid by our development pilot Laurent Hurgon and the advertising spot by following the links.
Original source: https://fr.media.groupe.renault.com/actualites/renault-clio-fete-ses-30-ans-a42a-e3532.html