Somaca issued the following announcement on Sept. 10.
We have all experienced this situation. We enter a shop, a salesman asks us: "Are you looking for something? ". And before we even have time to answer, the person goes on with a speech done on a product that does not correspond to us in any way. You too, that annoys you? We understand each other. We are not going to lie to each other, we all like having the choice. Mostly. But if in addition, we can have something personalized, unique, made for us, it's even better. A need for real differentiation at a time when the standardization of society sometimes takes over. That's the business challenge today: to offer more diversity for different customers. For more than 120 years, the Renault Group has been working to anticipate the needs of everyone to better adapt to it. And more and more brands have understood the importance of refocusing the human at the heart of their strategy, to focus on personalization. Overview.
NETFLIX & CHILL, YOUR PREFERENCES IN THE MILE
Your preferences from the home screen.
Since its development around the world in 2010, Netflix has quickly invited us. Facing our couch, we share our evenings with, we look forward to hearing from him, we discuss with our friends. In short, for many, the streaming video platform is now part of everyday life. But where does this collective craze come from? Beyond the services it offers, the American giant owes its success to customization. Already connected to a friend's account? So you probably realized that your home pages were different. For the same program, your illustrative vignettes are different as well. Because here, we make suggestions, thanks to an algorithm created from your history. Themes, actors, places, music. Even the moments when you have dropped out of a series are analyzed. To better identify your habits and offer you the best possible experience. And Netflix goes even further by producing its own content: no less than 700 original creations, including 80 films in 2018!
LEMONADE: WHEN THE TECH ENSURES!
An application at the service of the human.
No, we are not going to talk about the latest fashionable drink. Lemonade is a start-up of home insurance, launched in the United States in 2016. Its particularity? it is what is called a "assurtech", ie "a small technology-based company operating in the field of insurance". His ambition: to transform the customer journey! At Lemonade, no need to move. From the subscription to the settlement of the disputes, its services are accessible in a few clicks via an application. Another way to simplify the life of its customers? Maya, a chatbot based on artificial intelligence, able to manage instantaneously and simultaneously processes, such as steps during a move for example. In short, Lemonade is"A technology company that is insurance and not an insurer who has developed an application" , and it is his CEO Daniel Schreiber who says it.
NUXE, A PRODIGIOUS CUSTOMIZATION
Unfortunately, sunscreen does not apply by itself.
The beauty sector also goes ultra-customization to satisfy its customers. Thus, Nuxe offers directly on its home page a beauty diagnosis. Here, there is no question of the usual "your skin is dry or oily? ". The criteria go much further, to get closer to the habits of consumers. During this test, she must choose what is most appropriate among images and inspiring words, states of mind to describe her daily life, quotes that are similar to her. Finally, she arrives at the result, with its essential products adapted like the famous Prodigious Oil. A way to show everyone that she is listened to and considered, with her peculiarities.
HELLO JAM, A ROBOT THAT HAS A LOT OF IDEAS!
Your best conversation with a smartphone.
Created from an artificial intelligence whose algorithm suite allows to respond precisely to the demand of users, Hello Jam is presented as a 100% Messenger media, because it works with the Facebook messaging system. But what is it doing concretely? It's simple. Whether it's to find a gift idea, a summer job, a movie to watch or a restaurant, and whether it's for your grandmother, your half or your best friend, Hello Jam will always have the answer! And he will give it to you on Messenger. Immediately and free. The goal of her creator Marjolaine Grondin: to create sharing. And for the little anecdote, Groupe Renault and Hello Jamhave joined forces during the launch of Nouvelle ZOE. The opportunity for the chatbot to immerse audiences in the heart of electric mobility, to learn more and react!
Original source: https://group.renault.com/actualites/blog-renault/a-lheure-de-la-personnalisation/