Banque Populaire du Maroc issued the following announcement on April 19.

Banque Populaire launches a new innovative offer for young people aged 18 to 25, called #live. It offers a range of exclusive and exclusive banking and non-banking services.

With the emergence of a new hyper-connected generation with multiple universes, Banque Populaire's #live offer comes to meet the needs of young people through a selection of exclusive banking services:

the #live card with customizable visuals, valid in Morocco and abroad;

a rich digital experience through a declination of the "Pocket Bank" application;

the international "ic @ rd" card for online payments in foreign currencies and dirhams;

the "Speed-p @ y" sticker card for contactless payment;

credit and insurance formulas specially studied.

Banque Populaire has also paid particular attention to the development of young people by providing, through a partnership with NRJ Morocco's web radio, a package of services and extra-banking benefits that are strongly inspired by their way of working. life. Combining learning and fun, the #live offer allows these young people:

to access internships at Banque Populaire or NRJ Morocco;

to benefit from exclusive discounts with partner brands;

participate in quizzes with, in the key, totally original prizes;

to benefit from 50% discount on all events organized by NRJ in Morocco.

Mr. Jalil SEBTI, General Manager of Retail Banking, explains to this effect: "When creating the #live offer, we wanted to go beyond traditional banking services to sustainably support young people in their studies and their entry into working life ". And to add: "We have also promoted the development and leisure through a set of services and benefits inspired by the worlds of gaming, entertainment, music or sport."

It should be noted, moreover, that as part of the #live offer, a web radio entitled "Radio Banque Populaire by NRJ" was born! A first in Morocco that will allow this young generation to take full advantage of a program schedule made for them, combining both thematic programs and a playlist of Moroccan and international varieties.

For more information, please visit the site dedicated to the #live offer www.livebybp.ma

Original source: http://www.gbp.ma/EspaceCommunication/Pages/Actualite.aspx?IdActu=914