Banque Populaire du Maroc issued the following announcement on Dec. 5.

The Banque Centrale Populaire (BCP) group unveiled on Tuesday, December 04, 2018, during an official ceremony in Dakar, its strategic ambitions for Banque Atlantique Sénégal, in the presence of many personalities from the world of politics and business.

On this occasion, the BCP group formalized a majority stake in the start-up Wizall, Senegalese operator in the field of Mobile Money, on the one hand, and announced the extension to other countries of the UEMOA zone of the activity of its Senegalese subsidiary ATPS, a major player in the aggregation of transfers and value-added services, on the other hand.

Through its new vision, the BCP Group aims to support the Senegalese economy in its emergence dynamic around three main pillars: (i) innovative support for the private sector and in particular SMEs and TPEs, (ii) support for the second phase of the priority actions program of the Senegal Emerging Plan (PSE) for the period 2019-2023, and (iii) inclusive support for individuals, with digitized offers aimed at improving the lives of citizens; especially in the field of real estate loans, microcredit, or products and services adapted to the diaspora.

The implementation of the new strategic roadmap for Senegal is now ensured through several specialized subsidiaries of the BCP group. As a result, traditional banking activities will continue to be exercised by Banque Atlantique. Financing of income-generating activities, micro-entrepreneurs and micro-enterprises, especially in rural areas, will be provided by AMIFA Senegal. While the activities of Mobile Banking, including transfer and payment activities, will be deployed by Wizall and ATPS.

"The scope of our two subsidiaries Wizall, Senegalese start-up mobile payment, bill payment and quick money transfer, and ATPS, aggregator of financial services and network manager of local agents, which is celebrating this year its 10 years in Senegal, which acts under the brands Proximo and Proxicash, will be extended to all West African countries, in total synergy with our networks Banque Atlantique and AMIFA, "announced Kamal MOKDAD , General Manager of the BCP group in charge of the international.

In order to carry these ambitions, a new management team from Banque Atlantique Sénégal has also been appointed, headed by Outman ROQDI, Managing Director, and Alexandra AWADI, Deputy General Manager. "This combination of local expertise and Moroccan expertise is a guarantee for the co-construction of a relevant banking model, adapted to local realities and capitalizing on the strength of a pan-African banking group," said Kamal MOKDAD.

As a reminder, these announcements come in a context marked by the deployment of BCP Group's visual identity within its sub-Saharan subsidiaries, including in Senegal.

Original source: http://www.gbp.ma/EspaceCommunication/Pages/Actualite.aspx?IdActu=908