DUBLIN, Ireland – Research and Markets announced the release of TV Market Outlook for Africa & the Middle East last month.
The in-depth report provides a history of the evolution of TV access modes and analyzes the market and how it is changing, including the forces driving the market.
The market dynamics of TV and video in Africa and the Middle East have continued to evolve, adding a variety of distribution networks including cable, satellite and telecoms, the report states. These distribution networks include free and for-pay services. The report includes the revenue that these markets are generating and projections of future revenues in the next five years.
The detailed data and five-year forecasts cover nine primary countries, Algeria, Côte d’Ivoire, Egypt, Kenya, Morocco, Nigeria, Saudi Arabia, South Africa and the United Arab Emirates, which represent the Middle East, North Africa and sub-Saharan Africa.
Also included are indicators of the growth of the market. The number of TV subscribers has nearly doubled in the last five years; a handful of companies dominate the pay-TV market in the target regions. The report indicated that the advertising market is expected to grow from 4.3 billion Euros in 2016 to 5.6 billion Euros by 2021 ($4.9 billion to nearly $6.4 billion).